Whey Protein Ingredients Market - Forecast(2021 - 2026)
The global Whey protein ingredients Market is estimated to surpass $13.5 billion mark by 2023 growing at an estimated CAGR of more than 6.5% during 2018 to 2023. Europe captures the dominant market share of 40%. Asia-pacific to lead with a projected 4.5% CAGR. Whey protein concentrate dominate the market with a share of 39.3% and estimated to generate a revenue $3,312m by 2023 growing at a CAGR of 8.3%. With increasing demand from food and beverages industry, the demand for whey protein ingredients is also increasing as they provide a concentrated source of protein for enriched nutritional, sensory and functional properties.
- Arla food ingredients has developed a unique whey protein isolate called crystal clear beverages which are extremely appealing as a tasty and refreshing soft drink. It is a fat free drink with added health claims for bones and muscles. When applied in drink applications, can give a high protein content yet crystal clear.
- The recent trend influencing growth in market is use of whey protein in cancer preventing compounds. Lactoferrin, a protein in whey proteins helps in binding iron, reduce the formation of free radicals and thereby preventing the cell damage and reducing the risk of cancer.
- Arla food ingredients has developed an on trend whey protein iced-coffee concept that can make bone strengthening, muscle building. It’s a source of phosphorous and calcium through the inclusion of capolac milk minerals which helps maintain bone mass and muscles.
- War on sugar, carbohydrate energy is a consumer need in sports nutrition, this trend opens a new market for whey protein. The whey water which is naturally rich in lactose, becomes one attractive alternative to added sugars in water-based sports drinks. Whey permeate replaces electrolytes which contains a small amount of whey peptides which carry additional health benefits.
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